It's not fish but fish..ish


Available in restaurants and selected Ica & Hemköp deli counters

Toonish Tomat

Available in 200 stores

Not the prettiest packaging you've seen for sure, but trust me, what's inside is absolutely spectacular

Toonish Tomat

Hooked Toonish Tomat is a vegan substitute for tuna in a premium tomato sauce. Available in three flavours: Tomato, Tomato & Chili and Tomato & Garlic.

  • The taste you love
  • Takes away no fish from the oceans
  • 55% lower CO2 emissions
  • Free from heavy metals and microplastics

How to cook

Or just heat it up, it is ready to eat!

Nutritional Values

Nutritional values per 100g  
Energy 482 kJ/115 kcal
Fat 6.18 g
Of which saturates 0.56 g
Carbohydrate 7.32 g
Sugars 2.94 g
Protein 6.89 g
Salt 1.37 g


Chopped tomatoes, toonish 37% (water, vegetable protein (wheat, soy), sunflower oil, starch (wheat, potatoes), vinegar, natural aroma, salt, algae, (chondrus crispus), apple extract, beetroot powder, pepper extract), onion, ketchup, rapeseed oil, tomato puree, garlic, salt, sugar, water, preservatives, modified potato starch.


Water, wheat protein, soy protein, sunflower oil, wheat flour, vinegar, natural starch, apple & yeast extract, natural flavoring, salt, algae, beet root powder, paprika extract.

Nutritional Values

Nutritional values per 100g  
Energy 700 kJ/167 kcal
Fat 7.6 g
Of which saturates 0.9 g
Carbohydrate 6.6 g
Sugars 0.1 g
Fibre 1.3
Protein 17.2 g
Salt 1.1 g
17% protein


1 tuna is saved for every 4 kg of Toonish we sell, given that it replaces the same amount of tuna. CO2 emissions are reduced by 3,36 kg compared to tuna for every kilo Toonish.

With our current sales estimates for 2021, the consumption of Hooked Toonish will save more than 12 000 fishes and 168 tonnes of CO2 emission.

We hope and expect these numbers to grow to 580 000 saved fishes and 12 000 saved tonnes of CO2 emissions a year by 2023, as we extend our product line and grow in the European market.

Do you want to know how we have calculated? Read more here

Our Mission