It's not fish but fish..ish

A blue and grey fish called Bob with a Hooked hat

Did you know vegan seafood exists?

A side shot of a Toonish melt sandwich with some pickle slices, dipping sauce and french fries.

Toonish

Available in restuarants

Toonish mixes

Available in 200+ stores

Toonish Original

A close up of a Toonish wrap prepared by Gustav Johannson.
A plate with a Toonish melt, some salad and a small cup of fries.
A baked potato made with Toonish Skagen.

Hooked Toonish is a vegan seafood substitute for tuna. Did we mention it is super delicious too? There are many creative ways to eat Toonish - in bowls, sushi, pastas, wraps, sandwiches, salads, tacos, pizzas - you name it.

Try some Toonish in your meal next time and sea what happens!

  • Made of sustainable soy beans, sun flower oil and algae
  • Only natural ingredients
  • No fishy business

Nutrients and ingridients

Ingredients

Water, wheat protein, soy protein, sunflower oil, wheat flour, vinegar, natural starch, apple & yeast extract, natural flavoring, salt, algae, beet root powder, paprika extract.

Nutritional Values

Nutritional values per 100g

Energy 700 kJ/167 kcal
Fat 7.6 g
Of which saturates 0.9 g
Carbohydrate 6.6 g
Sugars 0.1 g
Fibre 1.3
Protein 17.2 g
Salt

1.1 g

Toonish mixes

Toonish skagen

A front view of our Toonish Skagen mix.

Toonish Skagen is a ready-to-eat Swedish classic that goes perfect on a toast, baked potato, in a wrap or to any of your favorite festive foods. A no fishy mix for both the festive and everyday occasions. Finally vegan seafood substitute to Skagen for the Swedish Midsummer, Christmas and Easter tables!

Nutrients and ingridients

Ingredients

Toonish 40% (water, vegetable protein (wheat, soy), sunflower oil, starch (wheat, potatoes) vinegar, natural aroma), salt, algae, apple extract, beetroot powder, pepper extract), vegan mayonnaise (rapeseed oil, water, wine vinegar, sugar, salt, stabilisers (E415, E1450), preservatives (E202), spices), seaweed caviar (seaweed caviar extract, water, salt, spices (cayenne, pepper, turmeric, bay leaf, leek), aromas (dill, dragon), acidity regulators (E211, E202), colouring (E160C, E160a)), red onion, dill, concentrated lemon juice, salt, black pepper, preservatives (E202, E211).

Nutritional Values

Nutritional values per 100g

Energy 1121 kJ/268 kcal
Fat 23.9 g
Of which saturates 1.24 g
Carbohydrate 4.83 g
Of which sugars 0.85 g
Protein 8.69 g
Salt 1.53 g

Toonish curry

A front view of our Toonish curry mix.

Toonish Curry is a ready-to-eat mix that goes perfect on a toast, in a wrap, baguette, salad or baked potato. Our Toonish mixed with curry, herbs, spices and paprika makes this one a true must-have in the fridge!

Nutrients and ingridients

Ingredients

Toonish 40% (water, vegetable protein (wheat, soy), sunflower oil, starch (wheat, potatoes) vinegar, natural aroma), salt, algae, apple extract, beetroot powder, pepper extract), vegan mayonnaise (rapeseed oil, water, wine vinegar, sugar, salt, stabilisers (E415, E1450), preservatives (E202), spices), red pepper, leek, parsley, apple, concentrated lemon juice, curry 1,3% (turmeric, coriander, fennel, cumin, black pepper, fenugreek seeds, cayenne pepper), salt, black pepper, preservatives (E202, E211).

Nutritional Values

Nutritional values per 100g

Energy 1335 kJ/319 kcal
Fat 29.5 g
Of which saturates 1.44 g
Carbohydrate 6.28 g
Of which sugars 0.94 g
Protein 7.82 g
Salt

1.21 g

Toonish Mayo

A front view of our Toonish Mayo mix.

Toonish Mayo is a simple mix with just Toonish and plant-based mayo! If you’re in the mood to create your own tuna mix but with vegan seafood - then this one is your go-to. Just add your favorite ingredients and spices and you’re all set. It’s almost like Toonish Original, which makes it ideal to use like regular tuna: in your pasta, salad or tuna melt. Or enjoy just as it is, from the jar!

Nutrients and ingridients

Ingredients

Toonish 40% (water, vegetable protein (wheat, soy), sunflower oil, starch (wheat, potatoes) vinegar, natural aroma), salt, algae, apple extract, beetroot powder, pepper extract), vegan mayonnaise (rapeseed oil, water, wine vinegar, sugar, salt, stabilisers (E415, E1450), preservatives (E202), spices), preservatives (E202, E211).

Nutritional Values

Nutritional values per 100g

Energy 1330 kJ/317 kcal
Fat 28.6 g
Of which saturates 1.5 g
Carbohydrate 4.96 g
Of which sugars 0.7 g
Protein 10.7 g
Salt

1.14 g

Toonish tomato

A front view of our Toonish Tomato mix.

Toonish Tomato is a ready-to-eat mix that goes perfect in pasta, on pizza, in wraps or tuna melts. Toonish combined with tomato, garlic, herbs and spices makes this one an easy addition to your simple home cooking! Enjoy it cold or warm.

Nutrients and ingridients

Ingredients

Crushed tomatoes, toonish 37% (water, vegetable protein (wheat, soy), sunflower oil, starch (wheat, potatoes) vinegar, natural aroma), salt, algae, apple extract, beetroot powder, pepper extract), onion, rapeseed oil, tomato purée, garlic, salt, sugar, water, modified potato starch, preservatives, (E202, E211), onion powder, basil, oregano.

Nutritional Values

Nutritional values per 100g

Energy 469 kJ/112 kcal
Fat 6.31 g
Of which saturates 0.57 g
Carbohydrate 6.38 g
Of which sugars 2.07 g
Protein 6.79 g
Salt

1.3 g

Impact

1 tuna is saved for every 4 kg of Toonish sold, given that it replaces the same amount of tuna. CO2 emissions are reduced by 3,36 kg compared to tuna for every kilo Toonish.

With our current 2021 forecast, the consumption of Toonish will save more than 12 000 fishes and 168 tonnes of CO2 emission.

We hope and expect these numbers to grow to 580 000 saved fishes and 12 000 saved tonnes of CO2 emissions a year by 2023, as we extend our product line and grow in the vegan seafood European market.

Four dolphins from overhead swimming in an ocean.

Do you want to know how we have calculated? Dive deep here.

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