90% of the fish population faces problems

Whether they are facing extinction, bycatch, overuse or they are in crisis. Every decision taken at Hooked, relating to anything from our products, sources, packaging or transport, is a thought-through process with our mission in mind. We continuously ask ourselves: "Does this enable us to better lead the transition to a healthier marine ecosystem?" In some areas, we've come very far in how our work positively impacts our climate and people, whereas in some areas we still have work to do. Obviously, we're not perfect. With transparency as one of our six core values, we're always aiming to ride the wave of change with openness and honesty. Let's dive into the hottest topics!

Our Data

We don’t make things up. Every data point we bring up is based on examined data sources on overfishing, bycatch and more. Click on the different statements to read for yourself.

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What we know about overfishing

90% of the world’s fish stocks are used up.

General situation of world fish stocks.

The fishing industry is estimated to increase another 30% the next 10 years.

The Atlantic: The medieval practices that reshaped Europe’s fish.

BBC: After almost 3 decades cod are still not back.

Fishing, fast growth and climate variability increase the risk of collapse.

MinuteEarth: Understand how researchers using sonar technology to count the number of fish in the ocean.

NY Times: Wildlife collapse from climate change is predicted to hit suddenly and sooner.

The Guardian: License to krill: The destructive demand for ‘better’ fish oil.

Wired: The race to stop fishing becoming the next factory farming nightmare.

FAO: The state of the world fisheries and aquaculture.

The Atlantic: Wait, so how much of the ocean is actually fished?

Nature: Rapid worldwide depletion of predatory fish communities.

What we know about bycatch

40% of global fisheries catch are bycatch.

300 000 whales and dolphins are caught and killed as bycatch every year.

“It is estimated that more than 500 000 marine mammals (excluding polar bear and walrus) are incidentally captured in a range of fisheries every year.”

Read more about bycatch in the tuna fishing industry in FAO:s reports here and here.

Bottom trawling and bycatch are eating up the life of our oceans.

Other sources on bycatch are IATTC, ICCAT, Indian Ocean Tuna Commission (IOTC), Secretariat of the Pacific Community (SPC) and WCPFC.

What we know about environmental toxins

Our statements about microplastics, toxins and heavy metals come from Livsmedelsverket and the Wildlife Conservation Society.

Naturvårdsverket: Dioxins in fish.

Marine Stewardship Council (MSC): “Our Oceans are in danger” and these published reports.

WWF: Living blue planet report.

What we know about oceans and oxygen

The Ocean creates 50-80% of the oxygen we breathe.

UNESCO & IOC: Integrated ocean carbon research report.

Forskning.se: The cod thrives in record warm oceans.

The Guardian: ‘Heat dome’ probably killed more than 1bn marine animals on Canada coast, expert says.

IUCN: Ocean deoxygenation.

NY Times: World’s oceans are loosing oxygen rapidly, study finds.

SMHI: The extreme oxygen deficiency in The Baltic Sea continues.

What we know about illegal fishing

The PEW Charitable Trusts: Up to 1 in 5 fish sold is caught illegally.

Ocean Unite: Report on 20% of global fisheries are illegal, unreported or unregulated.